Today some of us will be upgraded to the next level. Oh yes from 4 to 5, how exciting! I don’t really know why it is exciting, in reality I secretly fear that it will be a major non-event and I may even miss last year’s level 4. Ok some may not have worked out the hidden message in this err message. It is all about the iPhone and the new version of it’s iOS operating system. We are promised all manner of features and treats, but I fear we may have reached a tipping point with these events now, both online & in-store.
The thought of going to an Apple Store (soon to be re-branded as an “aStore“) to be greeted by cobalt blue t-shirted, happy-clapping, whooping employees congratulating me on just turning up, scares the deleted files out of me. I would rather take my chances with identical suited religious clones who want to preach to a bleary-eyed version of me on a Saturday morning. In fact I would sign up with their cult as I have more chance of escaping their grasp, than the super happy Appledroids.
A refreshing approach would be to actually announce that the new version was actually not really all that exciting and in fact rolling back to the glorious days of iOS version 1 is where the party is really at. They could even charge for this as people would be falling over themselves and their cables to follow this trend. Perhaps companies should start at version 20 and release versions in a descending numerical order. The aim been that upon reaching version 1 it is the code nirvana and your life’s journey (well from a communications perspective) is complete. (Please note, at this time, we can’t assume Angry Birds will work with version 1 of this new operating system.)
For now I will line up supplies of snacks and fizzy drinks and wait eagerly for the Cupertino servers to awaken and spew forth an update. Come October 5th I predict my phone will still work reasonably well and I will question why I even bothered.
Tags: Angry Birds, Apple, Appledroids, aStore, benefits office, Cupertino, fatigue, iOS5










